Google PageSpeed Optimisation is a central part of Technical SEO, affecting key parameters such as Core Web Vitals, UX and organic visibility. Being a high-ranking signal of Google’s Search Algorithm, PageSpeed affects the bounce rate, CTR and engagement. how the tools like PageSpeed Insights, Lighthouse and Search Console measure it and how to tune the most important metrics LCP, FID and CLS to improve search rank and site performance.
What Is Google Page Speed And How Do I Check It?
Google PageSpeed is one of the strongest Google search ranking signals and is strongly associated with Core Web Vitals such as LCP, FID, and CLS. Slower websites with long server response times or poorly optimized assets slow down the user experience and search ranking. To help with resolving this, Google provides PageSpeed Insights, a Lighthouse and CrUX-powered utility for testing mobile and desktop page speed, generating speed scores and offering actionable optimization suggestions.
Understanding Core Web Vitals
Enhance site performance
Since their inception, CWVs have been through many updates, the latest of which came from Interaction to Next Paint (INP) to First Input Delay (FID).
Largest Contentful Paint (LCP)
It’s the performance metric of loading that is specific to the time required to load the largest visually visible piece of content (text or images, for example). LCP ideally should occur within 2.5 seconds in order to provide a good user experience.
Cumulative Layout Shift (CLS)
Verifies visual stability of the page by examining sudden layout shift in the content of the page that causes annoyance to the user.
Interaction to Next Paint (INP)
Detects visual feedback delay, measuring how fast the page responds to user input, which is a key contributor to UX.
Seo Tips For Google Page Speed Optimisation
Having known about the key drivers of Google PageSpeed, the following are a few good SEO tips that could help your site load faster and enhance the overall user experience.
Refrain from Lazy Rendering
Although lazy loading could be a nice thing in some cases, Lazy Rendering can push back the amount of time resources such as images and scripts are loaded. This pushes back render time, harming your overall PageSpeed score. Load important pieces as soon as possible rather than holding them back to make performance better.
Optimize Image Size
Large images take a significant toll on your page load time. To enhance PageSpeed, utilize compressed, lightweight images that still preserve visual quality yet have faster loading times. Optimized images improve UX and search rankings by providing an improved browsing experience.
Turn on HTTPS
Switching your site to HTTPS is not just essential for security anymore, as it also enhances PageSpeed. Google states that HTTPS-free sites are up to 28% slower. Adding an SSL certificate contributes secure, faster connections, which are preferred by search engines.
Minify Your Code
The compacting of HTML, CSS and JavaScript brings down file size and removes pointless characters from source code. What it does accomplish is drastically diminish the amount of resources your site must occupy when loading, so response time is enhanced as is overall speed.
Minimize Request Length and Complication
Excessive or unnecessary resource requests will slow down your website. Optimize your page structure so that HTTP request size is minimal, minimize scripts, stylesheets, and third-party links. This makes the load easy and improves performance.
conclusion
Since the Google PageSpeed Update in June 2021, PageSpeed has become a key ranking signal in Google’s Core Algorithm directly connected with Core Web Vitals and user experience. By integrating Technical SEO tactics such as mobile friendliness, code minification, image compression, and HTTPS along with PageSpeed optimization, websites can improve search visibility, increase organic traffic, lower bounce rates, and drive increased conversions.